Our Story

The story behind JoeAnna’s Secret

Every journey has its roots, and mine began in the heart of Lebanon, where I had the honor of representing my country as Miss Lebanon Intercontinental. This incredible experience opened my eyes to the profound impact of beauty and self-expression. However, my passion for beauty runs deeper than just titles and appearances; it is a legacy passed down through generations.

Growing up, I was fortunate to have my grandmother, a woman of Argentinian descent, as my guide. She was a treasure trove of wisdom, sharing with me the natural secrets of beauty that she had learned over the years. From homemade masks to herbal remedies, her rituals for youthful skin and vibrant hair became cherished moments between us. These traditions instilled in me a love for natural beauty and the belief that true radiance comes from within.

While pursuing my passion for beauty, I also focused on my academic aspirations, earning a master’s degree in international law. This journey taught me the importance of discipline and dedication, but my heart always yearned for something more creative and fulfilling. To bridge my love for beauty and knowledge, I pursued skincare courses to understand the science behind the products that enhance our natural glow.

With a blend of cultural heritage, personal experiences, and formal education, I decided to create Joeanna Secret—a brand that embodies the wisdom of my grandmother’s beauty secrets while embracing modern innovation. Joeanna Secret is not just a beauty brand; it is a celebration of heritage, empowerment, and the belief that every individual deserves to feel beautiful in their skin.

At Joeanna Secret Company, we are committed to providing high-quality, natural- based skincare products that honor the traditions of the past while paving the way for a radiant future. Join me on this journey of beauty, where every product tells a story, and every secret leads to a more confident you.

Welcome to Joeanna Secret Beauty Company, where beauty is a legacy, and every secret is a step towards unveiling your true self. I passionately believe that a natural, holistic lifestyle can change our lives for the better, which is why Joeanna’s Secret is a true expression and manifestation of my beliefs.

Our products are ethical, sustainable, and
high-performing—free from synthetic chemicals and toxins, allowing you to enjoy peace of mind.

Say hello to the future of beauty!